As the Creative Director for the I’m Still Hot viral music video featuring the legendary Betty White and pop artist Luciana, I crafted a campaign that became a viral sensation and a cultural phenomenon. The project combined humor, music, and star power to captivate audiences while supporting Betty White’s philanthropic passion for animal welfare.

Impact and Accolades:

Viral Reach: The music video amassed over 3.1 million views on YouTube, igniting widespread engagement across social media platforms.

Chart Success: The song debuted in the Top 50 on the iTunes Dance Chart, further highlighting its commercial success and audience appeal.

Media Spotlight: Featured in TIME Magazine, Rolling Stone, Billboard, Entertainment Weekly, and The Hollywood Reporter, earning praise for its humor, creativity, and unique talent pairing.

Award Recognition: The campaign won a Shorty Award for Best Online Video and a Gold Telly Award, celebrating its innovative approach and impact.

Credits: Creative Director