As the Creative Producer and Shoot Producer for the Mercedes-Benz Real Test Drive YouTube series, I spearheaded the development and execution of a groundbreaking campaign featuring 20 “fly-on-the-wall” films. This series marked a significant milestone as Mercedes-Benz’s first-ever localized content initiative, designed to provide an authentic and engaging perspective on their vehicles through real customer experiences.
Credits: Creative Producer/Shoot Producer
As the Creative Director for the I’m Still Hot viral music video featuring the legendary Betty White and pop artist Luciana, I crafted a campaign that became a viral sensation and a cultural phenomenon. The project combined humor, music, and star power to captivate audiences while supporting Betty White’s philanthropic passion for animal welfare.
Impact and Accolades:
Viral Reach: The music video amassed over 3.1 million views on YouTube, igniting widespread engagement across social media platforms.
Chart Success: The song debuted in the Top 50 on the iTunes Dance Chart, further highlighting its commercial success and audience appeal.
Media Spotlight: Featured in TIME Magazine, Rolling Stone, Billboard, Entertainment Weekly, and The Hollywood Reporter, earning praise for its humor, creativity, and unique talent pairing.
Award Recognition: The campaign won a Shorty Award for Best Online Video and a Gold Telly Award, celebrating its innovative approach and impact.
Credits: Creative Director
For TV One’s Black History Month celebration, I wrote, produced, and directed the digital series The Evolution of the Black Sitcom. This project celebrated the cultural significance and transformative power of Black sitcoms through the decades, featuring insights and commentary from the hilarious and talented Kym Whitley. The series served as an engaging and informative tribute to the legacy of Black television, showcasing its impact on culture, identity, and representation.
Credits: Writer/Producer/Director
As the Senior Campaign Producer and Director for the MemoryXL product launch, I led a dynamic and engaging campaign to introduce the innovative stick pack format of the product. The campaign emphasized convenience, ease of use, and the lifestyle benefits of MemoryXL, all captured through a fun and vibrant shoot designed to resonate with the target audience.
Credits: Senior Campaign Producer/Director
As the Senior Campaign Producer and Director for the launch of Antinol® Plus, I led the creative vision and execution of a compelling campaign designed to highlight the product's transformative benefits for pet joint health. My role encompassed concept development, scripting, directing, and producing, ensuring that every element resonated with pet owners seeking a natural, effective solution for their furry companions.
The campaign was built on emotive storytelling and engaging visuals, focusing on the ease of use and the noticeable improvements in mobility that Antinol® Plus delivers. From heartfelt testimonials to dynamic footage of active pets, I crafted a narrative that fostered trust, relatability, and action.
Through meticulous direction and production oversight, I ensured that the campaign seamlessly blended scientific credibility with emotional appeal, making the benefits of Antinol® Plus both informative and compelling to audiences across multiple platforms.
Credits:
Writer | Producer | Director
As the Writer and Producer for this top-performing direct-to-consumer (DTC) digital spot, I created a lively and engaging campaign featuring the iconic John Walsh on his ranch. The shoot showcased the benefits of OmegaXL through a relatable and down-to-earth narrative, connecting with audiences while highlighting the product’s role in promoting joint health and active living.
Credits: Writer/Producer
